Indy hip-hop station dethrones country crooners in radio ratings
Indy hip-hop station dethrones country crooners in radio ratings. (n.d.). Retrieved December 16, 2014, from http://www.ibj.com/articles/46502-indy-hip-hop-station-dethrones-country-crooners-in-radio-ratings
This article talks about how the marketplace is driven by media buyers. This is so true now a days, consumers base their distribution and marketing based on what the people want. So now radio stations are now changing their tunes from country to hip-hop since that is what the people want. Sadly this will effect some, but the vast majority will not be effected by this.
"WHHH also offered more concert packages to listeners and has been contemplating adding local events, such as interview sessions with artists that lucky listeners could attend."
"In addition, Williams said, the station has been getting more involved in community causes. Later this year, for instance, it will participate in an initiative aimed at curbing neighborhood violence."
"The country music format in Indianapolis was dethroned in January by hip-hop/R&B music in the form of WHHH-FM 96.3."
I completely understand from the distributors side that they want to give what will best help them in return. It is sad to see such great country music be turned down for hip-hop and R&B. But if that's what majority wants then that's what they will get. I think it's such a genius idea to offer more concert packages to listeners and interview sessions with artists, That is such a smart marketing technique that will get more people to listen to those stations that offer those rewards. Even though a county may be devastated from a radio station change, time has changed and "you need to take advantage of it if your in the business".
I agree that if any business, like a radio station, is not profiting anymore change must occur. At times, a business is willing to do anything to gain an audience. In this case, they are changing up the music to suit what the majority of our population listens to, as country music is a minority compared to Pop. The giving away of tickets is a good idea to keep listeners tuned in to the station but this can only work for so long. If the station wants to flourish, serious decisions must take place for the station's sake.
ReplyDelete