News Byte: Pandora Debuts In-Car Advertising
http://www.dmnews.com/news-byte-pandora-debuts-in-car-advertising/article/328000/
News Byte Pandora Debuts InCar Advertising. (n.d.). Retrieved December 1, 2014, from http://www.dmnews.com/news-byte-pandora-debuts-in-car-advertising/article/328000/
In this article it talks about how how Pandora has become so popular on mobile devices that it will soon be available in cars. This will greatly affect the radio even more, and decrease the listeners of the radio immensely. The car is where more than half of radio listening takes place, and by putting Pandora in cars will most defiantly help the popularity of Pandora more.
“With an 8.6% share of total U.S. radio listening, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide.”
“We've already been able to reach fans by Pandora via their mobile devices,” said Taco Bell CMO Chris Brandt, “and now the latest in-car platform will allow us to reach them in their car during mealtime moments when our message is most relevant.”
Since Pandora has become so popular on mobile devices this was a very smart idea of the distributors to be able to have them in automobiles. Since technology has become even more advanced, creating a new line of car models with Pandora available in it will help the ratings of the cars and Pandora. Distributing this product into nine out of the ten best-selling cars was such a great idea.
Sadly having the Pandora audience moved to cars will negatively affect the radio even more then it has been in the recent years. More people will want to continue listening to their Pandora station rather then the typical radio with long annoying ads.
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