Never Listen to Céline? Radio Meter Begs to Differ
Clifford, S. (2009, December 15). Never Listen to Céline? Radio Meter Begs to Differ. Retrieved January 5, 2015, from http://www.nytimes.com/2009/12/16/business/media/16radio.html?_r=0
In this article, it talks about people's reactions to the decline of their favorite radio stations. Surveys have been taken place electronically to monitor how much people listen to certain stations. From the surveys they can see classical radio stations have dropped 10.7 percent in certain areas like New York, and Los Angeles.
“It’s education but also expanding horizons, understanding the existence of a whole host of art forms that are extremely related and important to our cultural history,” Joseph W. Polisi, president of the Juilliard School, said."
"Talk radio, a largely conservative format, turns out to have fewer fans than previously thought. Talk radio’s market share declined 2.6 percent in the study of areas where the meters were used. Talk radio (excluding sports and news) is about 80 percent conservative, says Michael Harrison, publisher of the trade magazine Talkers. He cautioned that the sample size in markets using meters was relatively small."
"The new ratings have contributed to other shifts. Mainstream formats like oldies, news and country have fared better."
Reading this article reminds me of just how new technology is changing the world. More and more articles are coming out with how radio station ratings are going down. Either over long periods of time or quickly. People are finding other more confinement ways to listen to their music. Either through Pandora, I Heart Radio. or Air Supply.
I feel bad for the Radio stations who have worked so hard to get their ratings up, and then one day see them slowly be brought down from competition. The radio stations need to up their game if they want to be in the business for much longer.
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