Week Three 12/8-12/12

Week Three
5 Reasons To Rethink Radio Right Now

http://www.dmnews.com/5-reasons-to-rethink-radio-right-now/article/339134/2/

5 Reasons to Rethink Radio Right Now. (n.d.). Retrieved December 9, 2014, from http://www.dmnews.com/5-reasons-to-rethink-radio-right-now/article/339134/

This article gives us five reasons why Radio is still a positive and popular thing to have around. Even though Pandora has gained a lot of popularity, Radio offers things that Pandora doesn't such as the broad range it can entertain.  Radio may seem like a loss cause but there is hope still out there.

"Many Internet radio platforms now fulfill this 100% efficiency promise. Let's take Pandora, for example. With more than 70 million unique weekly listeners, Pandora competes with AM/FM networks for audience delivery and advertiser dollars. But while AM/FM can target specific demographics, advertising impressions (and ad dollars) are wasted on unwanted recipients.  A beer brand targeting men ages 21 to 34 on rock radio still pays to reach males under 21, men over 34 and all of the women who just happen to be listening to that programming."

"Radio delivers tremendous economies of scale when you leap from local to national. It's like bulk buying 25-cent cans of soda instead of paying a buck apiece from a vending machine."

"Using behavioral targeting your radio ad can now be served only to listeners who have demonstrated a specific action of interest or intent. So instead of convincing someone to buy a hybrid car, you can target listeners who've searched for hybrid cars online and then tell them why to buy yours."

  Wow, it is crazy to think how technology has become so advanced that they can behavioral target the radio stations you listen too. Having ads play on items you have recently researched is such a crazy thing. Can you imagine hearing about a Ford Fusion you want to buy over the radio, you would think it is very ironic but there actually doing it on purpose. That's amazing! 

  Since Radio has become so out of date, they need to come up with new technological ideas to keep up with everyone else. From targeting a specific age group, to playing ads of things you recently researched! What can come next?  These five examples: 1. Radio can deliver 100% efficiency by age, gender, and geography,2. Radio can deliver audience by lifestyle preferences,3. Radio can deliver a national campaign for the cost of a local buy, 4. One buy, multiple messages, 5.Radio can be held accountable for results, show how radio has learned to project their voice in the new media marketplace.