Week Three 1/19-1/23

Top 5 Digital Radio Trends for 2014 and 2015

http://www.socastsrm.com/blog/top-5-digital-radio-trends-to-hold-on-to-for-2014-and-2015

Top 5 Digital Radio Trends for 2014 and 2015. (n.d.). Retrieved January 20, 2015, from http://www.socastsrm.com/blog/top-5-digital-radio-trends-to-hold-on-to-for-2014-and-2015

In this article, it summarizes five digital radio trends that happened in 2014 and will continue in 2015. Radio has always been a trendsetter with it's sports highlights, and release of new hit songs. Keeping the five trends of Insights for drive radio, mobile friendly matters, build an interactive ecosystem, stay in tune with new technologies, and understand your audience's habitats will  help keep the radio in tune for 2015.

" In fact, 72% of people who stream radio expressed a strong willingness to provide registration information in exchange for access to station streams. "

"Being “mobile first” allows stations to ensure that content is both is compatible with all users, and crafted with them in mind! The majority of today’s listeners are tuning from their vehicles, and probably looking for casual entertainment or information. "

"Not only is your audience consuming more digital content than ever, they’re expecting more of it all the time. Meet this need through creative, strategically placed content across your social media outlets, and drive conversations across all digital platforms- like in on-air programs! "

   Creating an organized list of trends we need to continue to keep up with is a smart and well-panned idea to keep being successful. I think the most important trend is stay in tune with new technologies.  Researching and reporting on how consumers want their products is the most important thing. Markets and brands need to understand how their consumer's behavior is so they can change to be the most effective. 
   I think the second most important trend is build an interactive ecosystem. Not only is your ecosystem consuming more but their expecting more from the producers. Having social media everywhere at any time is very important.  Producers need to meet this need in order to be creative and be able to compete and strengthen their brand. The more satisfaction they get the more popularity they get.