Week Four 12/15-12/17

Indy hip-hop station dethrones country crooners in radio ratings

http://www.ibj.com/articles/46502-indy-hip-hop-station-dethrones-country-crooners-in-radio-ratings

Indy hip-hop station dethrones country crooners in radio ratings. (n.d.). Retrieved December 16, 2014, from http://www.ibj.com/articles/46502-indy-hip-hop-station-dethrones-country-crooners-in-radio-ratings

  This article talks about how the marketplace is driven by media buyers. This is so true now a days, consumers base their distribution and marketing based on what the people want. So now radio stations are now changing their tunes from country to hip-hop since that is what the people want. Sadly this will effect some, but the vast majority will not be effected by this. 

"WHHH also offered more concert packages to listeners and has been contemplating adding local events, such as interview sessions with artists that lucky listeners could attend."

"In addition, Williams said, the station has been getting more involved in community causes. Later this year, for instance, it will participate in an initiative aimed at curbing neighborhood violence."

"The country music format in Indianapolis was dethroned in January by hip-hop/R&B music in the form of WHHH-FM 96.3."

I completely understand from the distributors side that they want to give what will best help them in return. It is sad to see such great country music be turned down for hip-hop and R&B. But if that's what majority wants then that's what they will get. I think it's such a genius idea to offer more concert packages to listeners and interview sessions with artists, That is such a smart marketing technique that will get more people to listen to those stations that offer those rewards. Even though a county may be devastated from a radio station change, time has changed and "you need to take advantage of it if your in the business". 

  

Week Three 12/8-12/12

Week Three
5 Reasons To Rethink Radio Right Now

http://www.dmnews.com/5-reasons-to-rethink-radio-right-now/article/339134/2/

5 Reasons to Rethink Radio Right Now. (n.d.). Retrieved December 9, 2014, from http://www.dmnews.com/5-reasons-to-rethink-radio-right-now/article/339134/

This article gives us five reasons why Radio is still a positive and popular thing to have around. Even though Pandora has gained a lot of popularity, Radio offers things that Pandora doesn't such as the broad range it can entertain.  Radio may seem like a loss cause but there is hope still out there.

"Many Internet radio platforms now fulfill this 100% efficiency promise. Let's take Pandora, for example. With more than 70 million unique weekly listeners, Pandora competes with AM/FM networks for audience delivery and advertiser dollars. But while AM/FM can target specific demographics, advertising impressions (and ad dollars) are wasted on unwanted recipients.  A beer brand targeting men ages 21 to 34 on rock radio still pays to reach males under 21, men over 34 and all of the women who just happen to be listening to that programming."

"Radio delivers tremendous economies of scale when you leap from local to national. It's like bulk buying 25-cent cans of soda instead of paying a buck apiece from a vending machine."

"Using behavioral targeting your radio ad can now be served only to listeners who have demonstrated a specific action of interest or intent. So instead of convincing someone to buy a hybrid car, you can target listeners who've searched for hybrid cars online and then tell them why to buy yours."

  Wow, it is crazy to think how technology has become so advanced that they can behavioral target the radio stations you listen too. Having ads play on items you have recently researched is such a crazy thing. Can you imagine hearing about a Ford Fusion you want to buy over the radio, you would think it is very ironic but there actually doing it on purpose. That's amazing! 

  Since Radio has become so out of date, they need to come up with new technological ideas to keep up with everyone else. From targeting a specific age group, to playing ads of things you recently researched! What can come next?  These five examples: 1. Radio can deliver 100% efficiency by age, gender, and geography,2. Radio can deliver audience by lifestyle preferences,3. Radio can deliver a national campaign for the cost of a local buy, 4. One buy, multiple messages, 5.Radio can be held accountable for results, show how radio has learned to project their voice in the new media marketplace. 

Week Two- 12/1-12/5

News Byte: Pandora Debuts In-Car Advertising
http://www.dmnews.com/news-byte-pandora-debuts-in-car-advertising/article/328000/

News Byte Pandora Debuts InCar Advertising. (n.d.). Retrieved December 1, 2014, from http://www.dmnews.com/news-byte-pandora-debuts-in-car-advertising/article/328000/


In this article it talks about how how Pandora has become so popular on mobile devices that it will soon be available in cars. This will greatly affect the radio even more, and decrease the listeners of the radio immensely. The car is where more than half of radio listening takes place, and by putting Pandora in cars will most defiantly help the popularity of Pandora more. 


“With an 8.6% share of total U.S. radio listening, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide.”

“We've already been able to reach fans by Pandora via their mobile devices,” said Taco Bell CMO Chris Brandt, “and now the latest in-car platform will allow us to reach them in their car during mealtime moments when our message is most relevant.”

   Since Pandora has become so popular on mobile devices this was a very smart idea of the distributors to be able to have them in automobiles. Since technology has become even more advanced, creating a new line of car models with Pandora available in it will help the ratings of the cars and Pandora. Distributing this product into nine out of the ten best-selling cars was such a great idea.
   Sadly having the Pandora audience moved to cars will negatively affect the radio even more then it has been in the recent years. More people will want to continue listening to their Pandora station rather then the typical radio with long annoying ads.