Week Seven 2/16-2/20

App Will Make Listening to Streaming Audio: Simple Radio

http://radio.about.com/od/softwarereviewsandinfo/fl/App-Will-Make-Listening-to-Streaming-Audio-Simple-Radio.htm

Deitz, C. (n.d.). App Will Make Listening to Streaming Audio: Simple Radio. Retrieved February 17, 2015, from http://radio.about.com/od/softwarereviewsandinfo/fl/App-Will-Make-Listening-to-Streaming-Audio-Simple-Radio.htm

In this article it talks about how online radio listening has grown and 47% of all Americans 12 years or older have been listening. Since many have smartphones, it makes it easier for people to listen to radio on their phones just by downloading a simple app. Many people would agree they would rather just press a download button instead of opening something out of the box and following instructions. 

"The Simple Radio app gives the user 25,000streams in the palm of their hands. “Handhelds and tablets have brought about multiple benefits for radio listeners. They now have access to thousands of radio stations, better audio quality and almost ubiquitous portability. "

"Until now, no other mobile app on the market offered the simplicity of a traditional radio tuner. Simple Radio immediately fixes that problem by making it easy to find and listen to global radio stations anywhere," said CEO of Streema, Richard Monte, in a prepared statement."

"The Simple Radio App is free to download and there are no fees. But, you should expect some banner ads to be served up along with an introductory ad prior to a stream beginning. The ads are not an issue for me and it’s a reasonable trade-off for the value you receive Simple Radio"

   It is becoming more and more normal to have easy access on your smartphones. First you see the traditional radio loose ratings due to Pandora and Satellite Radio, and now were seeing a Simple Radio app. It is crazy to think how easy we have it just by pressing a simple download button on our phones. Audience behaviors are definitely shaping  the media industry. They are changing there ways completely to meet our generation's needy needs. 

  With this Simple Radio app it makes it easy for people to skip around the the genre they want to listen too, and to skip to songs they want to listen too. With a traditional radio we don't get those luxuries. Traditional radios will definitely see a decrease in their ratings and be negatively affected by these new apps and gadgets.