SiriusXM to Air Daytona 500, Announces Addition of Hoda Kotb
Deitz, C. (n.d.). SiriusXM to Air Daytona 500, Announces Addition of Hoda Kotb. Retrieved February 24, 2015, from http://radio.about.com/od/SiriusXM-Programming-News/fl/SiriusXM-to-Air-Daytona-500-Announces-Addition-of-Hoda-Kotb.htm
In this article is talks about how SiriusXM has announced they have added new stations to open the variety of listeners they have. They have added a Daytona 500 station, Hoda Kotb, Player's Tribune for baseball, Golf tips from a pro, and a six week series about love, marriage, and LGBT community. SiriusXM has now over 27 million subscribers and continues to grow.
"SiriusXM Satellite Radio has partnered with NASCAR for some time now and will offer subscribers coverage of the 57th Daytona 500 including the race along with multiple channels featuring in-car audio from many drivers."
"SiriusXM has launched a new weekly show where listeners can connect with an athlete-inspired media platform. It’s called The Player’s Tribune on SiriusXM."
SiriusXM has partnered with the Society for American Baseball Research (SABR) to launch a new show that examines and analyzes the role statistics play in baseball. It’s called Behind the Number: Baseball SABR Style on SiriusXM and airs Sundays at 7:00 p.m. ET on MLB Network Radio"
I think SiriusXm is doing a great thing by adding on a variety of stations to grab attention from all age groups and genders. This will help widen the popularity and increase the amount of people who purchase SiriusXM. So far SiriusXM has over 27 million subscribers and adding NASCAR, Baseball, marriage, and Hoda Show will fosure increase the popularity.
I'm excited to see what else is in store for SiriusXM, and what else they could possibly create. SiriusXm has become the largest radio broadcaster and has created a large competition for other broadcasters to keep up. This may cause others to loose business and even fall apart.
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