Country Music Has Changed Their Tune
http://abcnews.go.com/WNT/story?id=130057
Hayes, E. (2014, October 18). Country Music Has Changed Their Tune. Retrieved November 24, 2014, from http://abcnews.go.com/WNT/story?id=130057
This article talks about how over the years country music has lost its original tune. There is not much country music left on the radio, and many radio companies are pushing aside traditional country artists for more mainstream pop/country hybrids.
"Billy Block, a radio producer who promotes traditional, or "roots" country music, says it can barely get an airing on most country stations."
"I think a lot of the music that's being played on the radio sounds more like '70s pop than it does country music. There's room for that, but if you're going to call it country music, for God's sakes, let's hear some country," Block said.
"But many record labels and radio stations no longer believe traditional country can sell, at least not enough to cover the costs of producing most hit records. The tab can run $1 million or more once all the production and promotion bills are tallied. Craig Havighurst, a music writer for the Nashville Tennessean, says record labels are looking for guaranteed winners."
Country music has drastically changed over the years, just like how society has changed over the years. Record labels and radio stations now are on the look for more modern pop/country singers because that is what society is in too. Whatever society likes and enjoys listening too is what the companies are out too look for. When radio companies choose what they want on the air, they choose what will up their ratings the most. There is a direct relationship between audiences and institutions. Marketing the artists through concerts and on the radio increase popularity and ratings.
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