Week One 11/24-11/28 Second Post

Week One 11/24-11/28  Second Post

http://www.dailyfinance.com/2012/03/01/why-terrestrial-radio-will-never-be-great-again/
Why Terrestrial Radio Will Never Be Great Again

Why Terrestrial Radio Will Never Be Great Again - DailyFinance. (n.d.). Retrieved November 25, 2014, from http://www.dailyfinance.com/2012/03/01/why-terrestrial-radio-will-never-be-great-again/

This article talks about how normal radios will soon go out of date due to the new satellite radios such as SIRI. Sirius XM has been gaining  more subscribers while terrestrial radios have been loosing viewers over the years. Many feel this is happening because technology has encouraged people to ditch the old ways and use satellite radios. 

"It's not just Sirius XM gnawing away at terrestrial radio's audience. Newer cars allow well-to-do drivers who happen to have smartphones the ability to stream Internet radio and music-discovery sites through their dashboards. Once again, terrestrial radio is losing more of the deep-pocketed listeners that advertisers want to reach."

"Think of it like people paying for cable television instead of settling for the free local channels that can be accessed with an antenna. Satellite radio's commercial-free music channels offer programming depth that isn't possible through ad-laden and wide-reaching terrestrial channels. Plus, the traditional stations -- with local or syndicated content -- don't have the big budgets to pay for marquee talent. "

I have to completely agree to what technology has done to the radio. I would rather listen to Sirius XM "The Highway" then the Kiss Country station to avoid long and annoying commercials. Having new cars with new developed technology with easy access to the internet is not going to help this situation out very much. It is sad to think that soon there won't be a choice between terrestrial radios and satellite radios.
 People want certain things and society will dish that out to them. People would rather listen to music instead of commercials, and I completely agree with that. More and more people will  soon be getting their way as satellite takes over the radio. 

Week One- 11/24-11/28 First Post

Week One- 11/24-11/28

Country Music Has Changed Their Tune
http://abcnews.go.com/WNT/story?id=130057

Hayes, E. (2014, October 18). Country Music Has Changed Their Tune. Retrieved November 24, 2014, from http://abcnews.go.com/WNT/story?id=130057

This article talks about how over the years country music has lost its original tune. There is not much country music left on the radio, and many radio companies are pushing aside traditional country artists for more mainstream pop/country hybrids. 

"Billy Block, a radio producer who promotes traditional, or "roots" country music, says it can barely get an airing on most country stations."

"I think a lot of the music that's being played on the radio sounds more like '70s pop than it does country music. There's room for that, but if you're going to call it country music, for God's sakes, let's hear some country," Block said.

"But many record labels and radio stations no longer believe traditional country can sell, at least not enough to cover the costs of producing most hit records. The tab can run $1 million or more once all the production and promotion bills are tallied. Craig Havighurst, a music writer for the Nashville Tennessean, says record labels are looking for guaranteed winners."

Country music has drastically changed over the years, just like how society has changed over the years. Record labels and radio stations now are on the look for more modern pop/country singers because that is what society is in too. Whatever society likes and enjoys listening too is what the companies are out too look for. When radio companies choose what they want on the air, they choose what will up their ratings the most. There is a direct relationship between audiences and institutions. Marketing the artists through concerts and on the radio increase popularity and ratings.